I want to help you succeed in your business by teaching you some basics about design. Understanding design basics is a skill set that will enhance everything you do, and actually will make your life easier. Honestly.
Design ideas flow from a combination of experience, observation and divine inspiration. They also come from knowing why something works or doesn't work.
The art of graphic design does seem like magic sometimes - but mostly I would say good design comes from listening and paying attention to details and knowing why something was done in a certain way.
One thing I know for sure, you won't get anywhere and it won't get any easier without a basic understanding of design principles. Not the dry theory, but the very alive principles that help to attract and engage people in your message.
Yes, design really is that powerful and that's the reason I want to teach as many people as possible.
Why is Design important?
Everything in this world is designed. Some of it very well, some badly and a great deal of it is mediocre. Good design gets noticed and the response is positive. Bad design gets noticed and is dismissed. Mediocre design often makes no impression at all - so it is useless.
Much of what is out there in the world of small business is mediocre and the only reason for that is - lack of design basics!
The look and feel of your business needs to make a positive impression in a matter of seconds. Good design helps that happen - getting your message across to the right people in the right way. That will increase your business.
BOTTOM LINE: Good design is good for business.
What you will learn:
How to create the look and feel that represent you.
Where to put things on a page for maximum effect.
How to choose a typeface that suits the character of your business.
Why colour makes a difference.
How the right paper and printer settings can set you apart.
And some money, time and nerve-end saving tips and tricks
These are skills you will use every single day in your business.