I love the world of design – I really do!
Having been in the design world for such a long time is probably the reason I ask "WHY?" so many times a day. Sort of like a 5 year old I guess.
Why is Design important?
Everything in this world is designed. Some of it very well, some badly and a great deal of it is mediocre.
Good design gets noticed and the response is positive. It is useful. It is practical. It is elegant, and often, it is simple.
Bad design gets noticed and is dismissed – it does not serve the purpose for which it was "designed." It lacks elegance.
Mediocre design often makes no impression at all - so for the most part, I consider it quite useless. This would be something that works, but not well. Or it is so short-lived that it feels like a waste of human potential.
Quite simply, design is important because it makes our lives more beautiful, simplier or easier. And sometimes it does all three!